Mailchimp has been a popular email marketing tool for many businesses, providing a range of features to help businesses grow their audience and engage with their customers. However, with increasing competition and rising costs, businesses are now seeking cheaper alternatives to Mailchimp that offer similar functionality without breaking the bank.

1. Sendinblue

Sendinblue is a comprehensive email marketing tool that offers a free plan with limited features, as well as affordable pricing plans for small to medium-sized businesses. It provides features like email automation, contact segmentation, and A/B testing. Sendinblue also offers SMS marketing, live chat, and CRM integration, making it a versatile alternative to Mailchimp.

2. MailerLite

MailerLite is another cost-effective email marketing tool ideal for small businesses and startups. It offers a forever-free plan with up to 12,000 emails per month for up to 1,000 subscribers. The paid plans are budget-friendly and provide advanced features like automation, landing pages, and newsletter templates. MailerLite also has an easy-to-use drag-and-drop editor, making it beginner-friendly.

3. Moosend

Moosend is an all-in-one email marketing platform that offers a free forever plan with limited features. It provides tools for email automation, audience segmentation, and analytical reporting. Moosend also has pre-designed email templates and a user-friendly editor for creating engaging email campaigns. With affordable pricing plans, Moosend is an attractive alternative to Mailchimp for businesses on a budget.

4. GetResponse

GetResponse is a popular email marketing platform that offers a 30-day free trial and affordable pricing plans. It provides features like email automation, landing pages, and webinar hosting. GetResponse also integrates with popular CRM platforms, making it suitable for businesses looking to streamline their marketing efforts. The platform has a user-friendly interface and offers a range of templates for creating professional-looking emails.

5. ConvertKit

ConvertKit is a powerful email marketing tool designed specifically for creators, bloggers, and small businesses. It offers a free plan for up to 1,000 subscribers, with paid plans available for larger lists. ConvertKit focuses on simplicity and provides features like automation, customizable landing pages, and subscriber segmenting. It also offers integrations with popular platforms like Shopify and WordPress.

Conclusion

While Mailchimp has been a prominent player in the email marketing industry, there are now several cheaper alternatives available that offer comparable features and functionality. Whether you're a small business, startup, or independent creator, these alternatives provide cost-effective solutions to help you grow your audience and engage with your subscribers. Consider exploring these alternatives to Mailchimp in 2021 and choose the one that best fits your budget and requirements.

Disclaimer: The information provided in this article is for informational purposes only. Prices and features of the mentioned email marketing tools are subject to change. Please visit the official websites of the respective tools for the most up-to-date information.

References: