As a blogger, building and maintaining engagement with your audience is crucial for success. While social media platforms are great for reaching new readers, email marketing allows you to establish a more personal connection with your audience. Here are six types of emails you should consider sending to boost engagement:

1. Welcome Email:

When someone subscribes to your blog, send them a warm welcome email. Make them feel appreciated and provide them with a brief introduction to what they can expect from your blog.

2. Newsletter:

Regularly send out newsletters to keep your subscribers informed about your latest blog posts, updates, and any other relevant news. Provide valuable content to keep them interested and encourage them to visit your blog for more.

3. Exclusive Content:

Reward your most loyal subscribers with exclusive content that is not available on your blog. This could be in the form of bonus articles, e-books, or even access to a private community.

4. Personal Story or Update:

From time to time, share personal stories or updates with your subscribers. This helps to humanize your brand and creates a deeper connection with your audience.

5. Surveys and Polls:

Engage with your subscribers by asking for their opinion through surveys and polls. This not only helps you understand their preferences but also makes them feel valued as they contribute to your blog's growth.

6. Call to Action:

Include a call to action in your emails to encourage your subscribers to take action. This could be asking them to leave a comment on your latest blog post, share your content on social media, or join a webinar or course you are offering. Make it easy for them to engage with you.

Remember, building engagement through email marketing takes time and effort. Be consistent, provide value, and nurture your relationship with your subscribers. By sending these types of emails, you can boost engagement and create a loyal community around your blog.