Renewing a contract with a marketing agency is an important step to continuing a successful business partnership. When conducting a renewal meeting with a marketing agency, it's crucial to ask the right questions to ensure that both parties are aligned and have a clear understanding of expectations for the upcoming period. Below are some key questions to ask during the renewal meeting:

1. What Were the Key Successes and Achievements of the Previous Contract?

Reviewing the successes and achievements of the previous contract helps to set the benchmark for the renewal period. It allows you to evaluate the agency's performance and identify areas of improvement or areas that should be maintained.

2. What Were the Key Challenges or Areas for Improvement?

It's important to assess the challenges or areas for improvement encountered during the previous contract. This discussion enables both parties to understand what went wrong and how to overcome those challenges in the future. It also provides an opportunity to discuss any changes in requirements or strategies to address those challenges.

3. What Changes or Updates Have Occurred Within the Marketing Industry?

The marketing industry is constantly evolving, and it's essential to stay up-to-date with the latest trends, technologies, and best practices. Asking about any changes or updates within the industry will help you understand if the marketing agency is keeping pace with these changes or if adjustments need to be made to the strategies employed.

4. How Will the Agency Approach the Renewal Period?

Understanding the agency's approach to the renewal period is crucial. It provides insights into the proposed strategies, timelines, and expected outcomes. Ask about the agency's planned activities, their goals for the renewal period, and how they intend to execute their marketing plans effectively.

5. What Can the Marketing Agency Do Differently to Improve Results?

Opportunities for improvement should always be explored, and no contract renewal meeting should shy away from discussing potential enhancements. Encourage the marketing agency to share their ideas and proposals for improving results based on lessons learned from the previous contract.

6. What Will be the Key Performance Indicators (KPIs) for the Renewal Period?

Defining clear and measurable KPIs is essential for tracking the success of the renewal period. Discuss what metrics will be used to evaluate progress and measure the effectiveness of the marketing efforts. This will enable both parties to have a mutual understanding of the expectations and the desired outcomes for the upcoming period.

7. What are the Pricing and Contract Terms for the Renewal Period?

Negotiating the pricing and contract terms is an integral part of the renewal meeting. Discuss any price adjustments, payment schedules, and contract duration. Ensure that the pricing and terms are mutually beneficial and align with the objectives and expectations of both parties.

8. Can You Provide Some Recent Client References or Case Studies?

Requesting client references or case studies allows you to assess the marketing agency's past performance and their ability to deliver results. Contacting the agency's previous clients can provide valuable insights and help validate their claims of success.

9. Will There Be Any Changes in the Account Team?

It's important to know if there will be any changes in the account team assigned to your business. If yes, ask about the new team members' qualifications and experience, ensuring that they are adequately equipped to handle your marketing needs.

10. What Support or Resources Will Be Provided Throughout the Renewal Period?

Inquire about the support and resources that will be available from the marketing agency throughout the renewal period. Discuss the level of support you can expect, including communication channels, frequency of updates, and any additional resources that will be provided to effectively execute the marketing strategies.


The renewal meeting with a marketing agency is an opportunity to assess past performance, discuss improvements, set objectives, and align expectations for the future. By asking these key questions, you can ensure a successful renewal process and establish a strong foundation for continued growth and success in your marketing efforts.