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Best-in-Class Brands Winning with Omni-Channel Marketing

In today's highly competitive business landscape, successful brands understand the importance of incorporating omni-channel marketing strategies into their overall marketing approach. Gone are the days when companies could rely solely on traditional market...

Curology Uses MailBrother's Growth Marketing Platform to Improve Customer Engagement and Increase Sales

In today's highly competitive market, businesses are constantly searching for innovative ways to improve customer engagement and increase sales. Curology, a leading skincare brand, has found success in leveraging MailBrother's Growth Marketing Platform to ...

Navigating the Impact of Apple’s iOS 15 Privacy Updates on Marketers

Apple's iOS 15 privacy updates have had a significant impact on marketers and their digital advertising strategies. These updates, which include the App Tracking Transparency (ATT) framework and Mail Privacy Protection, have changed the way marketers colle...

5 Strategies for Growing Your App User Base

When it comes to developing and launching a successful app, one of the most critical factors for long-term success is building a large and engaged user base. Without a solid user base, it can be challenging to generate revenue, attract investors, and stay ...

The Power of GIFs in Email Marketing: A Comprehensive Guide

Email marketing has long been one of the most effective marketing strategies for businesses to connect with their target audience. However, with the ever-increasing competition in the digital world, it's important to find new ways to make your emails stand...

A Comprehensive Guide to Creating and Sending Engaging Email Newsletters

With the prevalence of digital communication, email newsletters have become a key tool for businesses and organizations to engage with their audience. However, creating and sending a successful newsletter requires careful planning and execution. In this co...

Effective Email Subject Lines

Email subject lines play a crucial role in grabbing the attention of recipients and encouraging them to open the email. In today's fast-paced digital world, individuals receive numerous emails every day, making it essential to make your email stand out. A ...

The Power of Video in Email Marketing: Enhancing Engagement and Communication

Email marketing has become an essential tool for businesses and marketers to communicate with their audience effectively. In recent years, the inclusion of video content in email marketing campaigns has emerged as a powerful strategy to enhance engagement ...

Determining the Best Time to Send Your Email Marketing Campaign

As an email marketer, one of the key factors that can significantly impact the success of your campaign is timing. Deciding when to send your emails can greatly influence the open rates, click-through rates, and overall engagement of your audience. In this...

A Guide to Effective Email Blasts: Providing Value to Your Recipients

Email marketing is a powerful tool for businesses to communicate with their audience, promote products or services, and ultimately drive conversions. One popular tactic within email marketing is the use of email blasts. An email blast is a single email sen...

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