Comparison
MailBrother vs GMass
Both send personalized emails from your Gmail account. The difference is where you work, what is free, and which extras you pay for.
| MailBrother | GMass | |
|---|---|---|
| Price | Free; $9/month to remove the signature | From $25/month per user |
| Free plan | Unlimited time, full Gmail daily limit | 50 emails/day trial |
| Google Sheets mail merge | Yes | Yes |
| HTML email insert | Yes | Yes |
| Scheduling | Yes | Yes |
| Split across days automatically | Yes | Yes |
| Open / click / bounce tracking | Yes | Yes |
| Unsubscribe link | Yes | Yes |
| Automated follow-ups | No | Yes |
| A/B testing | No | Yes |
| Team plan per user | $7 | per-user paid plans |
GMass pricing: From $25/month per user (Standard); Premium $35, Professional $55. Their prices and limits change; check their site before deciding.
Where GMass is stronger
Automated follow-up sequences, A/B tests, verification and a large feature set for cold email teams.
Where MailBrother is stronger
No daily cap on the free plan beyond Gmail's own, HTML insert and split sending included, one button inside the Gmail compose window, and a $9 flat price to go signature-free.
Which one? Pick GMass if you run cold-email sequences with follow-ups and need A/B tests. Pick MailBrother if you send announcements, offers or one-off outreach and want the core mail-merge features free.
Switching is a five-minute job
- Install MailBrother from the Chrome Web Store and sign in with the same Google account.
- Keep your Google Sheet as it is: the first row holds column names, MailBrother detects the email column.
- Write the email in Gmail, use
{Column}placeholders, press Send Mass.
Other comparisons: vs YAMM (Yet Another Mail Merge) vs Mailmeteor